Thursday, March 11, 2010

EDITORIAL: Fans Should Have Better TV Access To Lobos

By John Severance

March Madness has always been one of my favorite times of the year. This year, New Mexico promises to be right in the thick of it.
The Lobos are having a season for the ages with a 27-3 record and a top ten ranking.
Last week while in the El Camino Restaurant, the Lobos’ home season finale against Texas Christian could be heard loud and clear on the radio.
I could tell patrons and the employees were into it because they were all excited after the Lobos won to clinch the regular season title in the Mountain West Conference.
And to be sure starting Thursday, they will be listening again on the radio when the Lobos take part in the Mountain West Tournament in Las Vegas, Nev.
But there is a problem.
Lobos’ fans should able to watch their favorite college basketball team without having to pay a hefty price or to listen to the radio. Throughout the season, most of the Lobos’ games are found on The Mountain, or Versus or CBS College Sports.
The only way those stations are accessed is if you are a subscriber to Dish Network or DirecTV or if you are a Comcast subscriber who has all the premium channels. A lot of those plans are costly.
What would it take for a local affiliate to carry the Lobos’ games so all their fans in the Land of Enchantment could follow their every move on television?
Here is a bit of good news.
Whatever happens in the conference tournament, the Lobos are assured of a bid to the Big Dance. And CBS owns the rights to all tournament games which means the Lobos will be live on KRQE, the Albuquerque affiliate, for as long as they keeping winning.
I know these cable stations have rights to the Mountain West Conference and its tournament but it sure would be nice if local affiliate stations could get access to these games.
I’m thinking their ratings might go through the roof in New Mexico.

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