SOCORRO – Three weeks after announcing it was closing its doors, the Mountain Mail newspaper is resuming publication – under new local management and ownership.
Jaracienda, LLC, of Socorro, purchased the newspaper as a subsidiary after publisher Thomas Guengerich ceased publication. Guengerich cited in the Sept. 10 issue that advertising had fallen, even though readership remains strong.
Jaracienda LLC is owned by the family of Socorro’s Tony Jaramillo. Overseeing the day to day operations as business manager and general public relations will be Gary Jaramillo, who said, “We are committed to continue the fair, impartial and factual reporting that has earned the Mountain Mail its respect among readers.”
“Our primary focus will be to expand on the great community style that has always made the Mountain Mail a local favorite,” Jaramillo said. “We’re absolutely positive that this newspaper is the premiere genuine article when it comes to community newspapers in New Mexico. Its history and the many years of hard work and love put into it by previous owners, and wonderful dedicated employees, is why we are so very proud to have the privilege of keeping the Mountain Mail torch lit for all of the loyal supporters in Socorro and Catron counties.”
He said nearly all the popular features and columns will continue, with some possible new additions, geared specifically to the Socorro region.
“We are very interested in adding a Spanish language section as soon as possible and believe it will be a popular addition,” Jaramillo said. “We’ll also be adding a weekly television guide for our specific area, along with a column from award winning journalist and columnist M.J. Wilde, offering a light-hearted view and critique of movies and television shows.”
Jaramillo said another goal is to expand coverage on “local family life stories, experiences, adventures, and accomplishments from every walk of life in the wonderful communities that make the Mountain Mail a part of their lives.”
“Our philosophy is that if you keep things simple – honest – and always keep your word, everything seems to fall into place quite nicely,” Jaramillo said. “Any and all ideas from readers will be greatly appreciated and we would love to hear from our loyal readers any time. We’re so very happy to be your new newspaper neighbors.”
All previous subscribers will be credited for any issues missed and all paid subscriptions will be honored.
The newspaper, originally known as the Magdalena Mountain Mail, was first published in 1980. Valley Independent Publishing purchased the newspaper in 2002.
The new telephone number for the Mountain Mail is 575-838-5555. The fax number is 838-2808.
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