Mountain Mail reports
The Socorro County Chamber of Commerce has been awarded a matching grant for $7,800 from the New Mexico Tourism Department’s Cooperative Marketing Grant program for 2009-10. The chamber applied for funds from the program to help advertise Socorro as a full-service, year-round cultural, recreational and historical destination.
The chamber will spend at least $15,600 on interstate billboard advertising, Chamber of Commerce Web site improvements and promotions, print publications and promotional giveaway items, of which 50 percent, or $7,800, will be reimbursed by the Tourism Department.
To be eligible for reimbursement, advertising efforts must have a reach of greater than 50 miles, to complement the Tourism Department’s objectives of attracting visitors from other states and countries and of encouraging New Mexico residents to travel around and within New Mexico.
The chamber is a non-profit organization that partners cooperatively with the city of Socorro, the county of Socorro, New Mexico Tech and the Socorro County Extension Service to promote Socorro as a destination and to promote local businesses, service providers and area attractions.
Some specific goals listed in the grant proposal include enticing visitors to extend their stay in Socorro by an average of a half-day through the use of coupon books and other collaborative marketing partnerships with local businesses and attractions, and employing similar strategies to attract more conferences, meetings and conventions. For more information, call the chamber at 835-0424.
Thursday, August 13, 2009
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